Complete guide to Amazon product photography requirements. Meet Amazon's strict image guidelines and optimize for conversions.
Sure, Amazon technically accepts 1000 x 1000 pixels. But here's the thing—you really want to go with 2000 x 2000. Why? Let me break it down:
Okay, this is where Amazon gets really picky. Your main image needs a pure white background—and I mean RGB 255, 255, 255. Not off-white. Not "close enough." Pure white. They're serious about this:
❌ Not Allowed
✅ Allowed
Think of it this way: when someone's scrolling through search results, you want your product to pop. That means it needs to fill at least 85% of the image area so customers can actually see what they're looking at.
Quick tip: Don't go crazy and fill 100% of the frame, though. Your product will look squished and claustrophobic. Aim for that 85-90% sweet spot—it gives your product room to breathe while still commanding attention.
Prohibited Elements:
Exception - Jewelry, Socks, etc:
Here's where you can get creative. Amazon gives you 9 image slots total—use every single one! I'm not kidding when I say listings with 7+ images convert significantly better. More images mean fewer questions, fewer returns, and more sales. Here's how I'd set them up:
This trips up so many sellers. Amazon's algorithm is actually scanning for this, and even a slightly off-white background (#FEFEFE instead of #FFFFFF) can get your listing suppressed. I've seen it happen. Stick with RGB 255, 255, 255—no exceptions.
Look, small images scream "amateur hour." Plus, they disable the zoom feature, which means customers can't see your product details. And when customers can't see details? They don't buy. Simple as that. Always go with 2000x2000 minimum.
I know it's tempting to slap a "Sale!" badge or "Free Shipping!" banner on your main image. Don't do it. This violates Amazon's terms of service and can get your entire listing yanked. Save all your text wizardry for images 2-9, where it's totally fair game.
Ever scroll through Amazon and see those tiny product images drowning in white space? Yeah, those don't get clicks. Your product needs to fill at least 85% of the frame, or it'll look weak and uninviting in search results. Make it big, make it bold.
This one frustrates me. You have 9 image slots at your disposal—why would you only use one or two? It's like leaving money on the table. The data's clear: listings with 7+ images convert significantly better. Fill those slots!
| Platform | Recommended Size | Background | Max Images |
|---|---|---|---|
| Amazon | 2000 x 2000 | Pure white (strict) | 9 images |
| Shopify | 2048 x 2048 | Any (flexible) | 250 images |
| Etsy | 2000 x 2000 | Any (flexible) | 10 images |
| eBay | 1600 x 1600 | White recommended | 24 images |
My advice? Just standardize on 2000 x 2000 with white backgrounds for every platform you sell on. It'll meet everyone's requirements and save you from maintaining different image sets for different marketplaces. Your future self will thank you.
AI creates Amazon-compliant product images in seconds. Pure white backgrounds, perfect sizing, and professional quality every time.
2000x2000 pixels, pure white background (RGB 255,255,255), perfect every time
Multiple angles, lifestyle shots, infographics - complete image set in minutes
AI automatically crops product to fill 85-90% of frame per Amazon requirements
The recommended size is 2000x2000 pixels. This ensures your images look sharp on all devices while loading quickly.
Images smaller than 1000x1000 may appear pixelated or blurry, especially on high-resolution displays. Always aim for the recommended size for best quality.
We recommend JPG or PNG. JPG is best for photos (smaller file size), while PNG is ideal for graphics with transparency.
Yes! Modern smartphones take photos at 3000+ pixels, which is more than enough. Just make sure you have good lighting and a clean background.
AI tools like Ailee can automatically resize, optimize, and enhance your images to meet Amazon's requirements. Save hours of manual work and get perfect results every time.
