Amazon Product Image Requirements

Complete guide to Amazon product photography requirements. Meet Amazon's strict image guidelines and optimize for conversions.

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Amazon Image Requirements at a Glance

Main Image (MUST Follow)

Size: 2000 x 2000 pixels minimum (recommended)
Background: Pure white (RGB 255, 255, 255)
Product Coverage: 85% or more of image frame
Format: JPG or PNG
File Size: 10 MB maximum
No text, logos, or watermarks
No additional objects or props

Additional Images (More Flexible)

Images 2-9: More creative freedom
Lifestyle photos: Allowed
Infographics: Allowed (with text)
Multiple angles: Highly recommended
Size scale: Show dimensions
Details: Close-ups of features

Detailed Amazon Image Requirements

1️⃣Main Image Size: 2000 x 2000 Pixels

Amazon requires at least 1000 x 1000 pixels, but 2000 x 2000 is strongly recommended for these reasons:

Enables Amazon's zoom feature (proven to increase conversions by 30%)
Looks sharp on 4K displays and mobile devices
Future-proofs your listings as display technology improves

2️⃣Pure White Background Requirement

Main image MUST have a pure white background (RGB 255, 255, 255). Amazon is strict about this:

❌ Not Allowed

• Off-white or cream backgrounds
• Gray or colored backgrounds
• Gradient backgrounds
• Textured backgrounds
• Shadows extending past product

✅ Allowed

• Pure white background only
• Natural shadows under product
• Reflections directly below product
• Product fills 85%+ of frame

3️⃣Product Must Be 85% of Frame

Your product should fill at least 85% of the image area. This ensures customers can see details clearly in search results.

Pro Tip: Don't make it too tight (100%). Leave a small margin so the product doesn't feel cramped or cut off. 85-90% is the sweet spot.

4️⃣What's NOT Allowed on Main Images

Prohibited Elements:

❌ Text, graphics, or watermarks
❌ Logos or brand names (except on product itself)
❌ Borders or frames
❌ Props or accessories (unless included)
❌ Multiple products (unless sold as set)
❌ Mannequins or models (for most categories)

Exception - Jewelry, Socks, etc:

✅ Can show product being worn
✅ Model visible only if showing fit/scale
✅ Must still be on white background

5️⃣Additional Images (2-9): Best Practices

Use all 9 image slots! Listings with 7+ images convert 40% better. Recommended order:

1.
Main Image - White background, front view (follows strict rules above)
2-3.
Lifestyle/In-Use - Show product being used or in context
4-6.
Multiple Angles - Back, side, top views with white background
7.
Size/Scale Reference - Show product next to common objects or in hand
8-9.
Infographics - Highlight features, dimensions, materials (text allowed here!)

Common Amazon Image Mistakes

❌ Off-White Background

Amazon's algorithm detects non-white backgrounds and can suppress your listing. Even slightly off-white (#FEFEFE) can be flagged. Must be RGB 255, 255, 255.

❌ Images Under 1000px

Small images look unprofessional and don't enable zoom. You'll lose sales. Always use 2000x2000 minimum.

❌ Text or Logos on Main Image

Adding "Sale!" or "Free Shipping" to your main image violates Amazon TOS and can get your listing removed. Save text for images 2-9.

❌ Product Too Small in Frame

Product must be at least 85% of image area. Too much white space makes product look small and unappealing in search results.

❌ Using Only 1-2 Images

You get 9 image slots - use them all! More images = more conversions. Listings with 7+ images convert 40% better.

Amazon vs Other Marketplaces

Platform	Recommended Size	Background	Max Images
Amazon	2000 x 2000	Pure white (strict)	9 images
Shopify	2048 x 2048	Any (flexible)	250 images
Etsy	2000 x 2000	Any (flexible)	10 images
eBay	1600 x 1600	White recommended	24 images

Pro Tip: Use 2000 x 2000 with white backgrounds for all platforms. It meets everyone's requirements and keeps your workflow simple.

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Frequently Asked Questions

What is the optimal image size for Amazon?

The recommended size is 2000x2000 pixels. This ensures your images look sharp on all devices while loading quickly.

What happens if my images are too small?

Images smaller than 1000x1000 may appear pixelated or blurry, especially on high-resolution displays. Always aim for the recommended size for best quality.

What file format should I use?

We recommend JPG or PNG. JPG is best for photos (smaller file size), while PNG is ideal for graphics with transparency.

Can I use phone photos?

Yes! Modern smartphones take photos at 3000+ pixels, which is more than enough. Just make sure you have good lighting and a clean background.

How can AI help with amazon product photography?

AI tools like Ailee can automatically resize, optimize, and enhance your images to meet Amazon's requirements. Save hours of manual work and get perfect results every time.