The complete 2025 guide to Etsy product photo requirements. Learn the optimal dimensions, file formats, and best practices that help your Etsy listings stand out and sell more.
Etsy requires at least 2000 pixels on the longest side, but 2000 x 2000 (square) is optimal for these reasons:
Square images look perfect in Etsy search results, category pages, and product pages without cropping.
2000px allows customers to zoom in and see details, building trust and reducing questions.
Large enough for quality, small enough (when optimized) for mobile shoppers.
Etsy allows up to 10 images per listing. Here's the optimal order based on conversion research:
Clean, professional shot showing the full product. This appears in search results and should be your best image.
Show your product being used or styled. Helps customers visualize owning it.
Close-ups of materials, textures, back/side views. Reduce questions and returns.
Show product with common objects (hand, ruler, coin) so customers understand size.
Show your packaging if it adds value. Great for gift-oriented products.
| Platform | Recommended Size | Minimum Size | Max Images |
|---|---|---|---|
| Etsy | 2000 x 2000 | 2000 x 1500 | 10 images |
| Shopify | 2048 x 2048 | 1024 x 1024 | 250 images |
| Amazon | 2000 x 2000 | 1000 x 1000 | 9 images |
Pro Tip: Use 2000 x 2000 pixels for all platforms. It meets everyone's requirements and keeps your workflow simple.
Etsy suppresses listings with small images in search results. You'll get fewer views and sales.
Your first image appears in search results at thumbnail size. Keep it simple with white/clean backgrounds.
Etsy prohibits promotional text, borders, or contact info on product images. Can get listing removed.
Listings with 7+ images convert 40% better. Use all 10 slots Etsy gives you.
Mix of bright/dark, different backgrounds, varying quality looks unprofessional. Keep style consistent.
Natural lighting, clean background, focus on details. Phone cameras work great.
Use free tools or generate perfect images with AI.
Compress JPG images to 70-80% quality. Still looks perfect but loads faster.
First image = best/cleanest shot (appears in search). Then lifestyle, then details.
Describe image for accessibility and SEO: "handmade blue ceramic mug front view".
AI creates 2000x2000 product photos optimized for Etsy. Multiple angles, lifestyle scenes, and backgrounds - all in seconds.
AI generates perfect 2000x2000 images that meet all Etsy requirements
Generate all 10 Etsy product images in under 5 minutes
White backgrounds, lifestyle scenes, detail shots - all AI-generated
Etsy requires a minimum of 2000 pixels on the longest side. The recommended size is 2000 x 2000 pixels (square) for consistent display across all Etsy pages. This size ensures your images look professional and load quickly.
Etsy allows up to 10 images per listing. Use all 10 slots! Listings with 7+ images convert 40% better than those with fewer images. Include main product shot, lifestyle images, detail shots, and size references.
Yes! Modern smartphones (iPhone 12+, recent Android phones) take photos well above 2000 pixels. Use natural lighting, a clean background, and make sure your product is in focus. AI tools can enhance phone photos further.
Square (1:1 ratio) is recommended for consistency. Square images display perfectly in Etsy search results and don't get cropped. You can use portrait (4:5) for lifestyle shots, but your main image should be square.
Your first image should have a white or very clean background so it stands out in search results. Subsequent images can have styled backgrounds, lifestyle contexts, or natural settings to show your product in use.
Yes! AI tools like Ailee can generate all 10 of your Etsy product images automatically at 2000x2000 pixels. Upload one basic photo and get multiple angles, backgrounds, and lifestyle scenes in minutes - perfect for handmade sellers who need professional images fast.
