Calculate your marketing budget, customer acquisition costs, and ROI across Facebook Ads, Google Ads, Instagram, and TikTok. Get personalized recommendations based on industry benchmarks.
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Our calculator uses real industry benchmarks from 2024-2025 data. However, actual results vary based on your product, niche, ad creative quality, landing pages, and many other factors. Use these projections as a starting point and optimize based on your actual performance data.
A good CAC is typically under 30% of your Customer Lifetime Value (CLV). For a first purchase, aim for CAC under 30% of your Average Order Value. If your AOV is $100, your CAC should ideally be under $30. High CLV businesses can afford higher CAC.
Facebook and Instagram ads are typically best for beginners due to lower minimum budgets ($500/month) and excellent targeting. Google Ads requires higher budgets ($1000+/month) but works great for high-intent searches. Start with one channel, master it, then expand.
Focus on conversion rate optimization first. Better product images, faster site speed, clearer CTAs, and streamlined checkout all reduce CAC more effectively than tweaking ads. A/B test landing pages, improve product descriptions, and add social proof.
Aim for minimum 3:1 ROAS (200% ROI) to be profitable after all costs. Excellent campaigns achieve 5:1 ROAS (400% ROI) or higher. New campaigns typically start lower and improve as you optimize. Allow 30-60 days of testing before judging channel performance.
Professional product images increase click-through rates (CTR) on ads by 30-50% and significantly boost conversion rates. Better images mean lower CPC, higher ad relevance scores, and more sales from the same traffic - directly improving your CAC and ROI.
