Getting your Shopify logo right isn't rocket science, but there are definitely some tricks to know. We're talking dimensions (450x200px for header, 300x100px for mobile), file formats (PNG vs SVG), transparent backgrounds, and making sure it looks crisp on those fancy Retina displays.
| Placement | Recommended Size | Max Height | Format |
|---|---|---|---|
| Header Logo (Desktop) | 450 x 200 px | 250 px | PNG or SVG |
| Header Logo (Mobile) | 300 x 100 px | 80 px | PNG or SVG |
| Footer Logo | 300 x 100 px | 150 px | PNG or SVG |
| Favicon | 32 x 32 px | 32 px | PNG or ICO |
| Email Logo | 600 x 200 px | 200 px | PNG |
Think about it—your header logo is literally the first thing people see when they land on your store. Every single page, there it is. So yeah, getting those dimensions right? Kind of a big deal. You want it looking sharp and professional whether someone's browsing on their laptop at midnight or scrolling on their phone during lunch.
Uploading some massive 2000x1000px file that takes forever to load and pushes all your actual content way down the page. Nobody needs a logo that big.
Stretching a square logo to be horizontal (looks distorted) or having a super tall vertical logo that ends up looking microscopic in the header.
Just slapping your giant desktop logo on mobile where it creates this awkwardly tall header. Not a good look.
Using a JPG with that ugly white background box instead of a clean transparent PNG. Come on now.
Here's a stat that'll blow your mind: about 70% of people shopping on Shopify are doing it from their phones. So if your logo looks terrible on mobile? You've got a problem. Phone screens don't have much header space to work with, which means your logo needs to shrink down without turning into an unreadable blur.
Just use the same logo and let Shopify shrink it down. This works great if you've got a simple, horizontal design.
Create a separate, smaller version specifically for phones. This is clutch if your logo has text or intricate details.
Strip it down to just your icon or mark for mobile. Perfect when header space is really tight.
Real talk: Keep that file under 20 KB. People hate slow-loading sites, especially on their phones where they might be on spotty 4G.
File format might sound like a boring technical detail, but trust me—it matters. Pick the right one and your logo looks crisp while loading fast. Pick the wrong one and... well, let's just say you'll notice the difference.
PNG is basically the gold standard here, and for good reason. It handles transparency like a champ, keeps your image quality pristine, and works on literally every browser and device. Simple logo? Go with PNG-8. Got gradients or lots of colors? PNG-24 is your friend.
SVG is pretty cool—it's resolution-independent, which is a fancy way of saying it looks perfect whether it's displayed on a tiny phone screen or blown up on a 4K monitor. If your logo is simple and geometric (think clean shapes and text), SVG is actually kind of brilliant.
When to Use SVG:
Go SVG if your logo is clean and vector-based—stuff like text, shapes, and simple icons. You'll get a ridiculously small file that scales beautifully. But if your logo has photos, crazy gradients, or texture effects? Stick with PNG.
No transparency, weird artifacts around text edges, and it's actually bigger than PNG for most logos. The only time you'd use this is if your logo is literally a photograph.
GIF? Really? It's 2025. This format is stuck in the 90s with its measly 256 colors and bloated file sizes. Hard pass.
WebP is awesome for product photos, but for logos? Eh, some older themes get weird with it. Save yourself the headache and go with PNG instead.
Want to know the fastest way to make your store look amateurish? Slap a logo with a white background on a colored header. Seriously, those awkward white boxes scream "I didn't know what I was doing." Transparent backgrounds, on the other hand, adapt to whatever color scheme you're using and just look... professional.
Okay, I'll give you this: if a colored box or badge is actually part of your brand identity—like, it's intentional and designed that way—then fine, keep it. But if it's just there because you didn't know how to remove it? Yeah, fix that.
Ever notice how some logos look weirdly blurry on your iPhone, even though they're supposed to be high quality? That's the Retina display thing. Modern phones and laptops pack way more pixels into the same space—like, 2-3 times more. Which means if your logo isn't optimized for that, it's gonna look fuzzy. Not a great look.
On old-school displays, a 450x200px logo actually takes up 450x200 physical pixels. Simple math. But honestly? These are pretty rare nowadays.
On Retina screens, that same 450x200px space actually uses 900x400 real pixels—double the resolution. So if you want your logo to look sharp instead of blurry, you need to create it at 2x the size.
Here's the trick: create your logo at double the size (so 900x400px instead of 450x200px), but save it with your regular filename. Shopify shrinks it down automatically, and boom—crystal clear on Retina displays.
SVG files don't care about resolution—they're always sharp. If your logo is simple and geometric, this is honestly the easiest route.
Some modern Shopify themes support @2x naming convention. Upload two versions: logo.png (450x200) and [email protected] (900x400). Theme serves appropriate version.
| Display Size | Create At (2x) | File Size Target |
|---|---|---|
| 450 x 200 px (Header) | 900 x 400 px | Under 80 KB |
| 300 x 100 px (Mobile) | 600 x 200 px | Under 40 KB |
| 300 x 100 px (Footer) | 600 x 200 px | Under 40 KB |
Note: Even though you create at 2x size, compress aggressively to keep file size small.
Quick math warning: when you double the width and height, you're actually quadrupling the total pixels (2 × 2 = 4). That can balloon your file size real quick if you're not careful. Run it through TinyPNG or a similar compressor to keep it under 80 KB. Or just use SVG and skip this headache entirely.
Okay, so you've got the technical stuff down—dimensions, file formats, all that. But what about the actual design? Because a poorly designed logo will look bad even if it's technically perfect. Here's what separates the pros from the amateurs.
Wider than tall (2:1 or 3:1 ratio) fits header space better
Clean, minimal details that remain legible when scaled down
Dark logo on light background (or vice versa) for readability
Font size readable at mobile size (50px height minimum)
Built-in padding/whitespace around logo elements
Takes up too much vertical space in header
Complex patterns or fine lines blur when scaled down
Gray logo on white background disappears
Text becomes unreadable at mobile size
Logo elements touch edges, looks cramped
This is money for text-based logos or when you've got a logo + tagline combo. Sits perfectly in the header without hogging vertical space.
The safe bet. Works for most logos and adapts nicely to different header styles.
Square works if you've got an icon or badge logo. Might feel cramped in some headers though—consider making a wider version for desktop.
Don't just upload your logo and call it a day. Test it in all these scenarios first—you'll thank me later:
Here's something people don't think about enough: your logo shows up everywhere. Header, footer, emails, checkout, even those little browser tabs. And if it looks different in each place—different sizes, different versions, different colors—it just feels sloppy. Consistency builds trust.
Your main logo with all colors. Use in header, product pages, and most visible locations.
All-white or light-colored logo for dark backgrounds (footer, banners, overlays).
Simplified or smaller version optimized for mobile header space.
Just the icon/symbol without text. Use for favicons, social media profile pics, small spaces.
Larger, wider version for email headers with consistent dimensions for email clients.
Look, you don't need some fancy 50-page brand book. Just put together a simple one-pager with your logo specs so you (or anyone else working on your store) can reference it. Include stuff like:
Why mess around with Photoshop for hours when you can get your logo perfectly optimized in seconds? Automatic resizing, compression under 50 KB, transparent backgrounds, retina-ready versions—the whole nine yards.
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